The evolving complexity of VA claims is not just a bureaucratic hurdle—it is a clarion call for healthcare and medical marketing professionals to rethink how we support veterans navigating this…
The so-called ‘Great Healthcare Plan’ is emblematic of a broader issue in healthcare policy communication: ambiguity that hinders strategic marketing and stakeholder engagement. For healthcare marketers, clarity is non-negotiable. This…
The current industry obsession with “strategic leadership” in healthcare risks becoming a buzzword devoid of actionable insight. While the article rightly positions leadership as central to progress, it stops short…
The recent guide on NovoRapid Vial’s use underscores a persistent challenge in diabetes management: bridging clinical efficacy with practical patient adherence. While NovoRapid’s fast-acting profile is well-known, the educational content…
Zylox-Tonbridge’s decision to acquire German medical technology company Optimed signals a bold, if somewhat risky, expansion strategy that deserves closer scrutiny from industry insiders. While cross-border acquisitions are not uncommon…
Epiminder’s announcement of the first US implantation of its Minder System signals a pivotal moment in the epilepsy device landscape. As an industry professional, it’s clear this isn’t just a…
The recent declaration by a medtech venture capital firm that kidney care is entering a new era of innovation is both timely and expected, but it warrants a critical lens.…
The tepid dealmaking observed at JPM26 should not be mistaken for stagnation in the healthcare sector. Instead, it highlights a deeper recalibration as pharmaceutical companies brace for the impending patent…
Ypsomed’s renewed commitment to self-injection delivery systems is a textbook example of a medical device company doubling down on its core competencies amid a rapidly evolving healthcare landscape. While this…
The weight management landscape is undergoing a seismic shift, yet many in healthcare marketing remain stuck in the outdated paradigm of calorie counting and exercise prescriptions. This simplistic narrative no…