Ypsomed’s renewed commitment to self-injection delivery systems is a textbook example of a medical device company doubling down on its core competencies amid a rapidly evolving healthcare landscape. While this…
The weight management landscape is undergoing a seismic shift, yet many in healthcare marketing remain stuck in the outdated paradigm of calorie counting and exercise prescriptions. This simplistic narrative no…
The upcoming HMA/EMA multi-stakeholder workshop on artificial intelligence, scheduled for November 2025, ostensibly promises a critical forum for dialogue among regulators, industry players, and other stakeholders. However, as a healthcare…
Organon’s recent FDA approval to extend Nexplanon’s effective use from three to five years is a textbook example of how incremental regulatory wins can reshape market dynamics in the contraceptive…
The recent admission that deaths linked to a medical device were tied to off-label or investigational use should serve as a wake-up call for the healthcare marketing community. This is…
Guardant Health’s new multi-year strategic partnership with Merck (MSD) for companion diagnostics development is a textbook example of how diagnostic companies must align with pharmaceutical giants to remain relevant in…
The European Medicines Agency’s announcement of a webinar on the new variations guidelines for marketing authorisation holders (human) scheduled for January 13, 2026, signals yet another regulatory update that healthcare…
The announcement of the fourth bilateral meeting between the European Medicines Agency (EMA) and the European Confederation of Pharmaceutical Entrepreneurs (EUCOPE) might seem routine, but it underscores a persistent challenge…
The UK Dementia Research Institute’s (UK DRI) announcement of an international trial for a finger-prick blood test to diagnose Alzheimer’s marks a significant milestone in neurodegenerative disease diagnostics. From a…
Fresenius CEO’s remarks at Davos26 about the need for a “fundamental rethink” in healthcare delivery are less a visionary call to action and more a glaring indictment of how stagnant…