The recent admission that deaths linked to a medical device were tied to off-label or investigational use should serve as a wake-up call for the healthcare marketing community. This is…
Guardant Health’s new multi-year strategic partnership with Merck (MSD) for companion diagnostics development is a textbook example of how diagnostic companies must align with pharmaceutical giants to remain relevant in…
The UK Dementia Research Institute’s (UK DRI) announcement of an international trial for a finger-prick blood test to diagnose Alzheimer’s marks a significant milestone in neurodegenerative disease diagnostics. From a…
The healthcare industry stands at a pivotal crossroads as AI-enabled tools like ChatGPT Health rapidly embed themselves into patient behavior. This is not a futuristic speculation; it is today’s reality.…
Boston Scientific’s move to acquire Penumbra is a textbook example of a company aiming to broaden its vascular surgery footprint without cannibalizing its existing portfolio. On the surface, this seems…
The introduction of a device capable of delivering both radiofrequency (RF) energy and pulsed field ablation (PFA) for treating heart arrhythmias is being hailed as a breakthrough. However, as seasoned…
The recent court-approved injunction halting Edwards Lifesciences’ acquisition of JenaValve is more than just a hiccup in a single deal—it is a clear signal that regulators are sharpening their focus…
The European Medicines Agency’s decision to host a webinar on the new variations guidelines for marketing authorisation holders (human) is a predictable but underwhelming approach to what should be a…
KORU Medical’s recent 510(k) submission for the FreedomEDGE infusion system is hardly a surprise, but it does raise important questions about differentiation and market positioning in an increasingly saturated infusion…
The collaboration between Intelligent Bio Solutions (INBS) and Syrma Johari to scale up production of the intelligent fingerprint drug screening reader is a textbook example of how strategic partnerships can…