OPINION

The landscape of Software as a Medical Device (SaMD) is rapidly evolving, and the upcoming consultation set to close on December 8, 2025, represents a critical juncture for the industry. The call for input on essential principles and the content of predetermined change control plans underscores the need for a robust regulatory framework that can keep pace with technological advancements. As software continues to play an integral role in healthcare delivery, it is imperative that both developers and regulators engage in a dialogue that fosters innovation while ensuring patient safety. The challenge lies in balancing the speed of technological progress with the necessary oversight to mitigate risks associated with software malfunctions or unintended consequences.

Moreover, the focus on predetermined change control plans is particularly significant. It highlights the importance of having a clear, systematic approach to managing updates and modifications within SaMD. This aspect cannot be overstated, as the dynamic nature of software means that continuous improvements and iterations are not just common but expected. Without a well-defined change management process, there is a risk of deviating from established safety and efficacy standards, potentially compromising patient outcomes. The industry must advocate for guidelines that support flexibility while maintaining rigorous evaluation criteria.

Additionally, this consultation presents an opportunity to address the growing concerns around cybersecurity in medical software. As healthcare increasingly relies on interconnected devices and platforms, the vulnerability of these systems to cyber threats cannot be overlooked. Regulations must evolve to encompass not only the functionality of the software but also its security features. Stakeholders should consider how to incorporate cybersecurity measures into the design and maintenance of SaMD, ensuring that patient data remains protected against breaches that could undermine trust in digital health solutions.

Finally, the engagement from various stakeholders, including developers, healthcare providers, and patients, will be crucial in shaping the outcome of this consultation. A collaborative approach will yield a more holistic understanding of the challenges and opportunities inherent in the use of software as a medical device. The industry must champion a regulatory environment that not only safeguards public health but also encourages innovation and responsiveness to the shifting landscape of healthcare technology. As we approach the deadline for this consultation, it is vital for all parties to articulate their perspectives and contribute to a framework that will guide the safe and effective use of SaMD in the years to come.


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Keith White

By Keith White

Loyal to my crew. Motivated by impact. Blunt by default. Steadfast in the strategy. I built ParkerWhite starting in 1996 to help healthcare and medtech brands punch above their weight—and we do it without the bloated agency BS. We move fast, think bold, and execute like our name’s on the product. Because in a crowded market, playing it safe is the fastest way to get ignored. In 2024, we didn’t just show up—we launched 21 products and 4 new companies. That’s what happens when you mix sharp strategy with fearless creative and relentless follow-through. My mission? Build brands that change lives—and grow the businesses behind them with zero compromise on integrity, impact, or ambition. If you’re ready to build a category leader, skip the pitch deck and let’s talk real results. I would love to connect here on Linked In or e-mail me at keith@parkerwhite.com. Specialties: Brand Management, Strategic & Tactical Market Planning, Market & Competitive Analysis, Customer Research & Surveys, Product Development & Launch, Product Lifecycle Management, Web Development, Digital Marketing and Lead Generation

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