OPINION

The upcoming meeting of the Committee for Medicinal Products for Veterinary Use (CVMP) presents a pivotal opportunity for stakeholders in the veterinary sector to align on critical regulatory frameworks that govern medicinal products. As the landscape of veterinary medicine evolves with advances in technology and scientific research, the CVMP must prioritize collaborative governance to ensure that regulatory practices keep pace with innovation. The integration of diverse perspectives—ranging from pharmaceutical developers to veterinarians in practice—will be essential in shaping a regulatory environment that is both responsive and responsible.

Moreover, the ongoing dialogue among EU member states regarding veterinary medicinal products indicates that harmonization in regulatory standards is more crucial than ever. With the potential for cross-border veterinary practices to become commonplace, the need for a unified approach to regulation will facilitate not only compliance but also public trust. The CVMP’s ability to foster an environment that encourages open communication and shared best practices among countries could serve as a model for other regulatory bodies within the healthcare realm.

However, the challenge remains in balancing innovation with safety. Regulatory frameworks must not stifle the development of groundbreaking products that could significantly improve animal health and welfare. There is a pressing need for the CVMP to adopt a risk-based approach that acknowledges the nuances of veterinary medicine while still providing stringent safety measures. This will require a departure from traditional regulatory paradigms and an embrace of more agile methodologies that can quickly adapt to new scientific evidence and market needs.

Ultimately, the success of the CVMP meeting will depend on its ability to engage stakeholders effectively and cultivate a culture of transparency and collaboration. As we look towards 2025 and beyond, the veterinary community must remain vigilant in advocating for a regulatory environment that is not only efficient but also equitable, ensuring that the needs of both animals and practitioners are met. The future of veterinary medicine hangs in the balance, and it is imperative to seize this moment as an opportunity for meaningful change.


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Keith White

By Keith White

Loyal to my crew. Motivated by impact. Blunt by default. Steadfast in the strategy. I built ParkerWhite starting in 1996 to help healthcare and medtech brands punch above their weight—and we do it without the bloated agency BS. We move fast, think bold, and execute like our name’s on the product. Because in a crowded market, playing it safe is the fastest way to get ignored. In 2024, we didn’t just show up—we launched 21 products and 4 new companies. That’s what happens when you mix sharp strategy with fearless creative and relentless follow-through. My mission? Build brands that change lives—and grow the businesses behind them with zero compromise on integrity, impact, or ambition. If you’re ready to build a category leader, skip the pitch deck and let’s talk real results. I would love to connect here on Linked In or e-mail me at keith@parkerwhite.com. Specialties: Brand Management, Strategic & Tactical Market Planning, Market & Competitive Analysis, Customer Research & Surveys, Product Development & Launch, Product Lifecycle Management, Web Development, Digital Marketing and Lead Generation

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